Aurat Publication & Information Service Foundation
Paving the Ways - providing the resources to the skill, Islamabad


Paving the Ways - providing the resources to the skill
In the wake of the Covid-19 pandemic, Pakistan's economy has suffered badly. Social distancing, lockdown, and the closure of businesses have had enormous economic consequences for small wage earners. In this regard, The UAE Embassy, in accordance with the UAE's humanitarian and developmental framework, launched the women empowerment initiative under the title "Paving the way" in cooperation with the Aurat Foundation and the UN Women 16th February 2021 at Serena Hotel, Islamabad.

The Chief Guest of events was H.E. Hammad Obaid Alzaabi, Ambassador of UAE to Pakistan, Ms. Sharmeela Rasool, Country Representativity UN Women and Dr. Alyia Hashmi Khan, Treasurer of Aurat Foundation Board of Governors and Members of Prime Minister Economic Advisory Council.

Ms. Amina Javeed, Representative of Embassy of UAE gave the welcome remarks and shared the programme introduction of paving the ways. The purpose behind inviting them today is to provide hands-on information to skilled home-based women about the on-going latest trends and how by using these trends they can generate more profit for their business.

The United Arab Emirates (UAE) Ambassador for Pakistan, Hamad Obaid Ibrahim Al Zaabi, has maintained that his country is working in partnership with other countries and the United Nations to promote the rights of women and girls across the world. Hamad Obaid Ibrahim Al Zaabi highlighted the role of women in the development of family and society and reminded that the UAE is fully committed to the promotion of women's rights and considers the empowerment of women fundamental to the development of a modern and progressive society. He said women participate on an equal basis in civil, economic and political life in the UAE. He recalled that according to the IMF World Competitiveness Yearbook 2020, the UAE ranked first in the female parliamentary representation index, as women comprise 50pc of the Federal National Council (FNC). Women make up 34pc of the Emirates Mars Mission team that successfully launched "Hope Probe" to discover the red planet, which interred the Mars orbit last week. Sarah Al Amiri, the 33-year-old scientist, led the UAE's Hope orbiter mission to Mars. The ambassador thanked the Aurat Foundation and UN Women for supporting the women empowerment cause in Pakistan.

Ms. Sharmeela Rasool, Country Representativity UN Women said that with COVID-19, the multidimensional gender inequalities and gender gaps have exacerbated. Women are immensely affected, as they are more exposed to health risks, loss of income, take on a larger share of unpaid care work and face a heightened threat of gender-based violence during social confinement measures. She focused on to take joint efforts for achieving the gender equality.

Dr. Alyia Hashmi Khan said that Better and more meaningful financial inclusion may prove to be the key to unlocking the potential for micro and small enterprises to grow, reducing the exposure of poor and rural communities to income shocks, dynamizing growth, and promoting more sustainable and equitable development. Digital channels and innovative product designs have the potential to offer new and better value propositions for women.

On this occasion, Ms. Aliaa Sarwat Mustafa Al Serafi, Wife of Egypt Ambassador and Ms. Marim Alfridi shared the best practices of women' ecnomic empowerment while Ms. Vaneeza Ahmed, model, actress and designer, Ms. Abida Malik, President Behbud Botique, Cafe Behbud and Behbud Crafts, Amber Qazi the CEO of Funky Bakes and Ms. Fiza Siddiqui, Ayra Clothes, Robina Akhtar, tailoring expert, and Robina Shafiq CEO of online and frozen food shared their success stories as entrepreneurs.

Ms. Mumtaz Mughal Director Programmes of Aurat Foundation thanked the UAE Embassy, UN Women, sparkers, community women leaders to join hands and make the event successful. The event concluded by distribution of sewing machines and other supplies to home-based workers with basic skills.